Tourism Decision Making Process in TUI Group

LEARNING OUTCOMES

LO1 What factors have major influence on travel and tourism and consumer behaviour and attitudes.

LO2 Examine the ability to outline a road map to purchase in context to travel and tourism including decision making process attractions.

LO3 What forms of research will provide a deep understanding of influence on travel and tourism consumer decision making process

LO4 Show how marketers influence the different stages of travel and tourism consumer decision making process.

Scenario and Activities

Activity1- Providing a presentation on travel and tourism consumer behaviour and attitudes

Imagine yourself as a consumer behaviour specialist in company that specialises in consumer behaviour insight and analytics. You also have been charged for giving advise on leading tourim client about consumer behaviour dynamics. At first you are required to are required to give presentation on specific facts and findings with sources in support.

Presentation will include- 

• Definition of consumer behaviour
• An analysis of factors that influence international travel and tourism consumer behaviour and attitudes.
• An overview of how consumer trends are changing due to impact of digital technology  in international travel and tourism.

Activity2- Proper reporting on Consumer Decision Making

Further you are asked to-

• Analyse the stages involved in consumer decision making journey
• outline a map for purchasing of special travel and tourism service

Additionally you are required to analyse that why is it important for marketers to outline a map to purchase and understand consumer decision making in international travel and tourism sector.

Activity3-You are required to evaluate the forms of research on decision making process in travel and tourism industry

As you have managed to perform the previous activity very well ,your manager wants you to prepare another report on forms of research on how decision making process get affected.

For this you will considered certain points-

• Analyse the difference between the decision making process in travel and tourism industry from two perspectives that is Business-to-consumer (B2C) and Business-to-business (B2B)
• Provide a comparative  view of key differences in decision making processes between B2B and B2C by giving specific examples.
• What different approaches can be used for the research and on the basis of same provide the evaluation.
• What different approaches can be used to understand the consumer decision making process and offer evaluation accordingly

Activity4- What influence does marketers have on consumer decision making process

At last you are required to prepare an additional section to your report which will include -

• Examine and identify how the marketers can influence different stages of travel and tourism consumer decision making process.